Why did I build Product Academy?

I've seen a lot of students that paid for a $4,000 course still get shut down in interviews.
When they are faced with a question like "How do you improve this product"
They jump straight into ideation. If you start with product ideas, you've been taught the wrong thing.

When I interview Product Managers, I get a lot of candidates who paid $5,000 on their PM or CSPO certifications 
and they get shut down in interviews.
Honestly, the moment a PM talks about certifications, they've failed the interview.
‍
Our industry is not short of certifications, frameworks or best practices. And here are three hard truths:
1) There are no 'silver bullets' for Product Management
2) Courses is only 20% of your learning, the other 80% comes from doing it
3) Hiring managers don’t care about your certificates (see why)
Experience always comes before the title, there is no short-cut.

I built Product Academy because I want to clear up some of the bad teachings in our industry.
‍(This is a key reason why good PMs are hard to find and the role is extremly confusing)
‍
I want to provide you an honest source to learn to from someone who is doing the job and testing the theories everyday.
And, eventually you'll pass it onto others. That's the only way we can grow our industry.

My mission with Product Academy is to: 
1) Help people learn modern product management that's practical in real life
2) Help companies build a team of strong product managers
3) Make this world a better place, one product at a time