Your Journey to Product Mastery Starts Here

In this topic, we'll first help you understand what the Product function is responsible for. Then we'll dive into the role of a Product Manager and understand how they can contribute to this function.

We'll also discuss the difference between the different types of Product Managers (e.g. B2B vs B2C, physical vs digital products, Startup PM vs Corporate PM).

The topics we'll cover:

• The importance of Product Management
• What does the Product Management function do? 
• What is the role of a Product Manager? 
• What's the difference between PO and a PM? 
• What does a PM do in a startup vs a PM in a corporate company
• What's the difference between a B2B PM vs B2C PM? 
• Strategies for you to break into Product Management. 

In this course, we'll teach you the end to end process from discovery, to delivery and day to day management of a Product.

We'll also overlay the product process across the product lifecycle, so you know what to do at the right time. Topics we'll cover: 

• Coming up with product ideas
• Validating product ideas
• Product planning and design
• Product development process
• Launching the product
• Finding product-market fit 
• Maintaining saturation
• Keep, kill or rebooting your product

Are you overwhelmed with Product ideas and product requests from the company? If yes, this s the topic for you. In this class, we teach you how to generate product ideas and how you can say "No" gracefully to your stakeholders. 

• How to look out for good product ideas? 
• How to manage product ideas using an ideas backlog
• The Five Steps to say no to stakeholders product ideas

Setting up objectives is one of the hardest topics in Product Management. How do you use OKR's? When is the best time to use Top Down metrics vs Bottom-Up metrics? How do I write goals that can be communicated easily? This is what we'll cover in this topic: 

• How to set up objectives 
• How to avoid vanity metrics
• How to use Top-Down metrics to set up Product Goals
• How to use bottom-up metrics for features
• How to use the AARRR framework properly 
• How to write goals that are clear and crisp

"Assume" and you'll make an ASS out of U and Me". Assumptions are the killer of businesses and responsible for the bad product in the market.

To be a great PM, you need to break down your ideas into Problem, Solution and Business goals. Then highlight all the assumptions in the idea so you can test them systematically. Topic we'll cover in this topic is:

• How to come up with a validation plan
• The 3 Steps to Break down an Idea
• Using an elevator pitch to break down ideas
• Using an assumption map to prioritise your assumption
• How to use Quantitative & Qualitative data to validate assumptions

You can't be a great Product Manager until you are comfortable speaking with your customers on a regular basis.

In this topic, we'll show you how you can find the right customers to speak with, how to conduct a fair interview, and how to summarise your learning using personas. The topics we'll cover are: 

• How to use customer interviews to validate product ideas
• Where to find the right customer to speak with
• How to write great interview questions
• How to conduct an unbiased interview
• How to create personas to communicate your research

"If you know yourself and your enemies, you'll win all your battles" - Sun Tsu from the Art of War.

This quote is what market research is all about. You need to understand the market dynamics of your product and gain market share from your competitor's blindspots.

In this topic, we'll cover: 

• The 4 Areas of Market Research 
• How to understand the Market Dynamics 
• How use the market dynamics matrix to assess product risk
• How to estimate the market size of your product
• How to use TAM/SAM/SOM properlly 
• How to conduct competitor research

The term MVP is confusing. Every business has its own definition, and every product team use it differently.

- “Is a landing page an MVP? Or a beta product an MVP?”
- “Is MVP an experiment?”
- “I don’t have any technical skills, can I still build an MVP?”
In this topic, we'll debunk the myths around MVPs and how to use it properly. Topics we'll cover are: 

• How to use prototypes and MVP's to validate an idea
• How to use MVP's to capture proprietary data
• Step by step process to create MVP's
• 7 different types of MVP ideas you can use

So you’ve spent the past few weeks talking to customers, doing market research and you’ve landed on an idea that solves a real need. Now what?

In this topic, we’ll talk about the end to end process of turning insights into customer needs and how to map our features for your product. The topic we'll cover are: 

• The differences between Features & Products
• How to pick your first set of customers
• The 4 Steps to turn any research into feature requirements
• How to use an affinity map to understand your customer needs
• How to use a feature map to map out your product solution

Prioritisation is tricky — it’s a constant balancing of what your business wants, what your customers expect, and what your team can realistically deliver in a short amount of time. Not easy!
But don’t worry, in this topic, we’ll talk about the 3 step process to prioritising features for your MVP and how you can take your team on the product journey. Topics we'll cover: 

• What is the mindset when prioritising products? 
• The process to prioritise features and products 
• How to use MSCW properly to prioritise value
• Steps to estimate effort
• How to decide on the MVP
• How to manage when priorities change

Design is an Iterative Process. Great designs require multiple iterations to get created. It’s unlikely for a design to be right on the first go.

From my experience, even for simple features, it takes at least 3–5 iterations before it gets into coding. In this topic, I'll show you the end to end process on how to create great designs and PM's can work with designers properly. The topics we'll cover: 

• Introduction to Product Design
• How designers work with Product Managers
• What makes good design 
• The iterative design process & the 4 different design iterations
• Step by step guide to creating great designs

A product strategy is a high-level plan that describes how your product intends to achieve your companies goals.

The strategy paints a picture of what the future might look like, the current landscape, and provides a solution to a validated customer problem. 

A great product strategy is stubborn on vision but flexible on details. It’s stubborn on the business goals and the customer problems, but flexible to cater for changes in market, timing and product scope. In this topic, we'll cover: 

• What makes a great Product Strategy? 
• When should you start thinking about Product Strategy?
• 3 Steps to creating your product strategy
• Useful tools that can help you create a product strategy 
• Coming up with a Product vision 
• Tailoring your strategy for different audiences
• Managing different versions of your product strategy

Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour.

A great roadmap ensures the product team understand what they are working towards, by aligning the product to the company’s short term and long term goals.

In this topic, we'll show you the end to end process of creating a product roadmap, what you need to do, and I'll show you a real-life demonstration using Aha and ProductBoard. Topics we'll cover are:

• What is a Product Roadmap?
• 3 Different roadmaps a PM must master
• Creating your goals/initiative roadmap for your product
• Creating your product & feature roadmap for your product
• Products vs features - what's the difference?
• The different ways to display your roadmap
• How to govern your roadmap to adapt to the market

In these 3 topics, we'll help you understand how technology products work by giving you a crash course on Tech 101. Then we'll show you how you can lead a tech team and fight bugs in your day to day job. Lastly, we'll talk about how you can learn Agile, the proper way! The topic we'll cover are: 

• Topic #14 - Technology fundamentals for PM's
  • What is Front end vs Backend?
  • How does API's work?
  • How does hosting work?
  • How to build technical products?
  • How to manage bugs and issues as they come up
• Topic #15 - How to lead a Tech Team as a PM
  • How to create Trust in your product team
  • How to build credibility. reliability and intimacy
  • Tactics to work with developers
  • How to manage bugs and unplanned work
• Topic #16 - How to Learn Agile, the right way
  
  • Agile does not equal Product Management
  • The commonality between traditional waterfall and agile
  • Differences between waterfall and agile
  • How to learn Agile the right way
  • Deep dive into the Scrum framework
  • How to do estimations
  • How to write great user stories

This Career Skill Course bundle is designed to help you land a Product Management job faster by equipping you with practical, job-ready strategies for every stage of the hiring process.

What You’ll Get

 • Craft a Winning PM Resume – Write a resume that stands out and gets recruiter responses (35 min).

 • Ace Your PM Interviews – Get practical strategies to prepare efficiently for PM interviews (10 min).

 • Nail Take-Home Tasks – Learn how to crack product take-home assignments with a structured approach (40 min).

 • Build a PM Portfolio – Use side projects to develop your PM skills and showcase real-world experience (30 min).

 • Leverage Networking for Referrals – Master the art of networking to get job referrals and bypass application black holes (35 min).