Ask Dave #003 - What do Hiring Managers Look for in a Junior PM?
Hey Friends! đ
If youâre applying for a junior product manager role, you might be wondering:
đ¤ What skills do hiring managers actually look for?
đ¤ How do they evaluate candidates?
đ¤ What separates an Associate Product Manager (APM) from a Product Manager (PM)?
Iâve hired a lot of junior PMs, and I can tell youâthere are a few things every hiring manager checks for. If youâre serious about breaking into product, this is what you need to know.
Letâs break it down.
Every Company Wants a Different Type of PM⌠But These Skills Are Universal
Every company has different expectations for PMs. Some focus on technical depth, others on business strategy, and some care most about UX and customer insights.
But when hiring managers evaluate junior PMs, they tend to look for the same core skills:
â Equivalent Experience or Education â A degree in a relevant field (not always required) or hands-on experience in a product-adjacent role.
â Understanding Product Discovery & Delivery â Knowing how to find the right problems and ship solutions effectively.
â Experience with Tech-Powered Products â Prior exposure to digital products, whether as a designer, engineer, analyst, or marketer.
â Cross-Functional Collaboration â Ability to work with engineering, design, sales, and customer success teams.
â Problem-Solving & Prioritization â Not all problems are worth solving. Can you identify the most impactful ones?
â Customer Engagement & Market Understanding â Do you understand your users? Can you translate insights into action?
Source: Marty Cagan at SVPG https://svpg.com/product-manager-job-description/
These arenât just checkboxesâthey show whether you can think like a real product manager.
The Two âTicket to Playâ Skills
When I hire junior PMs, I focus on two things first:
1ď¸âŁ Product Sense (a.k.a. Product Intuition or Mindset)
- Can you recognize a good product?
- Do you understand why certain features work?
- Can you anticipate user pain points before they become problems?
Some people develop product sense naturally by being obsessed with great products. Others build it over time by analyzing, testing, and learning from real-world products.
2ď¸âŁ Analytical & Strategic Thinking
- Do you set clear goals and define success metrics?
- Can you break down a problem into actionable steps?
- Do you make decisions based on data rather than gut feeling?
You canât be an effective PM without these two skills. They are your âticket to play.â
The Right Behaviors Matter Just as Much as Skills
And then I also look for: Do they have the right behaviors to be a product manager?
Because no matter how talented you are, if you donât have the right perspectives and behaviors, itâs very hard to influence without authority. And influencing without authority is one of the most important parts of a PM role.
PMs donât manage people directlyâthey lead through influence. If you canât get engineers, designers, and stakeholders on board with your vision, you wonât be successful.
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What Hiring Managers Actually Assess in PM Interviews
Hereâs what goes through a hiring managerâs mind when theyâre evaluating a junior PM:
1ď¸âŁ Product Motivation & Context Awareness
- Do you understand the companyâs business model and market?
- Can you explain why the product exists and how it drives business success?
A PM isnât just building featuresâtheyâre making business decisions. If you donât understand the why, youâll struggle with the what.
2ď¸âŁ Target Audience Definition
- Can you define a clear customer segment?
- Do you understand why this audience is the right one to focus on?
A common junior PM mistake is thinking youâre building for everyone. Good PMs know who theyâre building forâand just as importantly, who theyâre not.
3ď¸âŁ Problem Identification & Prioritization
- Can you spot real customer pain points?
- Do you know how to prioritize problems instead of trying to solve everything?
Customers have infinite problems, but not all of them matter. The best PMs focus on the ones that align with business goals and drive real impact.
4ď¸âŁ Product Delivery & Execution
- Can you write clear feature specs?
- Do you understand the basics of agile development?
- Can you prioritize effectively and work within constraints?
Execution is everything. A PM who canât deliver wonât last long.
5ď¸âŁ Solution Development (a.k.a. Knowing Whatâs Feasible)
- Can you make technology-informed decisions?
- Do you avoid shiny object syndrome (e.g., adding AI just because itâs trendy)?
PMs donât need to be engineers, but they do need to understand whatâs technically feasibleâand when to push back on bad ideas.
6ď¸âŁ Data-Driven Decision Making
- Can you define product goals and KPIs?
- Do you know how to track progress and adjust strategy?
A great PM doesnât just ship featuresâthey measure their impact and iterate based on real data.
7ď¸âŁ Trade-Off Evaluation & Prioritization
- Can you evaluate competing priorities?
- Do you use frameworks like RICE, ICE, or AARRR to make prioritization decisions?
PMs make trade-offs daily. Do you know how to choose what to build now, what to delay, and what to ignore?
The Soft Skills That Make You a Strong PM
Product Management isnât just about strategy and executionâitâs about influencing without authority.
These behaviors matter:
â Confidence to take charge â PMs lead without formal power.
â Mastering product details â You need to know your product inside out.
â Making data-backed decisions â Gut feelings arenât enough; you need proof.
â Customer obsession â Always focus on outcomes, not just solutions.
â Growth mindset â Keep learning, adapting, and improving.
If you can develop and demonstrate these behaviors, youâll stand out in interviews.
Final Thoughts: Breaking Into PM Takes Time, But You Can Start Today
Breaking into product management isnât easyâit takes 6-12 months of skill-building, experience, and strategic networking.
But the best time to start? Yesterday.
The second-best time? Right now.
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